Web Design Process

The web design process used by PKP Marketing Consulting combines the best of both worlds including control and flexibility. All websites are built with our self-maintained website design software which automatically backups all of your website data to ensure that data loss never occurs. Our process is simple:

  1. Order your web design. You can select one of our web design packages and complete the questionnaire that follows or set up a free phone consultation where we will determine what features, look, and design your web design project requires and ultimately quote off of those details.
  2. Wed Design Preview Page: DV Social Media likes you to be in control every step of the way. Typically within hours of your web design being accepted and work is started, we will host your project. From this domain you will be able to see our progress as we work on your web design on a daily basis. Full email support is available and we will implement any changes that you suggest. Now you can be on top of your web design process remotely without the worry of unwanted surprises.
  3. Do you need a logo? If you don’t have a logo and would like one designed, make sure you let your design consultant know.  First logo concepts are returned in 5 business days with most completed in 2-3 weeks. As we edit and fine tune the design of your logo, we will mix and blend the ideal concept into your web design to help create an organized and unique brand image.
  4. Information: Supply the information, pictures, and any other content you want incorporated into your web design, we make minor edits to improve search engine ranking, ease of reading, and appearance. Your project is completed, hosted to your official web domain, and you are ready to start promoting your business website.
  5. Receive your Free Marketing Consultation: A free consultation is included with all web design to ensure that you are fully aware of what feature you have enabled, how best to use them, and have some plans to promote and market your new website.
  6. Start Marketing your business and new website…

Brand Strategy and Your Business

Many small business owners have never fully thought out the process of organizing a brand strategy for their business. Their business’s generic brands starts to be formed around the business owners behavior, word choice, and personal actions. This can become a very volatile situation in which one bad action by the owner can cause the company’s image to completely crumble. Furthermore, if the owner is not present often, the employees become the virtual trademarked brand of the company. Any who have ever hired a bad employee knows you do not want the future of your business in the hands of someone just working to collect a check.

How Branding Benefits Your Business

Having an organized brand or brand strategy for your business can save you huge sums of money on both marketing and legal fees. Firstly, with an establish brand, all of your marketing materials penetrate deeper into your marketplace. People are able to recognize the subtle identifiers of your company or organization on print media and in online ads. This causes them to notice things that they normally wouldn’t. In other words, being known makes you stand out more than being a stranger when it comes to marketing.

In several studies collected over the last 4 years, it has been repeatedly determined that it takes the average person a minimum of 7 times being exposed to an ad before they actually pay attention to it enough to act on it. You yourself may have caught a glimpse of that funny television commercial or the last few seconds of that radio announcement. The problem then comes in with having to wait to see or hear that commercial again and being more prepared to react. The reality is customers are never honestly ready to react to your promotions. It’s your job to make that process as convenient as possible.

Dedicated brands also boast the right to have more referrals. With a continuous message being delivered, customers know how to describe your business to others which leads to an increase rate of referrals. People are always happy to know something that others don’t and to be able to be a savior in a situation. By presenting a memorable brand the your customers, they can help others in need by introducing them to your business and brand.

Lastly, customers that are aware of a brand are typically more rational when mishaps happen. They understand that the random mistake is not something that is promoted by the company and are less emotional when it happens. Ultimately, the viewing of an established brand also gives the image of being more organized and likely more protected legally which reduces the likelihood of frivolous lawsuits.

Determining and presenting your brand to the public is not something that should be decided on a napkin at your favorite fast food restaurant. A brand can be a powerful Public Relations tool in the best and worst situations. It can reduce costly overheads of producing a marketing budget leading to increase profits. When you are ready to build your small business brand, contact DV Social Media and let our branding and marketing consultants help you create the brand image that will place you in position for maximum profits.